user-persona: LaTeX Package for UX & HCI

LaTeX Package for creating user personas.

Who Is This For?

A user persona is a fictitious but research-grounded representation of a target user group, synthesising observed behaviours, goals, and frustrations into a named, humanised archetype (Cooper, 1999)

They serve as a shared vocabulary between designers, developers, and stakeholders, anchoring design decisions in empirical user research rather than internal assumptions. (Nielsen 2019).

• Software Engineering students
• UX researchers
• Human-Computer Interaction (HCI) practitioners
• and product designers who maintain documentation within a LaTeX workflow.

Quick Start

See the example persona by downloading from Github Releases or visiting CTAN.

% \documentclass{article}
\usepackage{user-persona}

% \begin{document}
\begin{persona}{Zhang Wei}
  \personaphoto{photo.jpg}
  \personaquote{``If the robot crashes, I reboot it and send a WeChat voice note.''}
  \personafact{Age}{30}
  \personafact{Location}{Mainland China}

  \personasection{Goals}{PersonaGreen}{
    \item Complete the shift with zero system failures.
    \item Find content to combat boredom during monitoring.
  }

  \personasection[right]{Pain Points}{PersonaRed}{
    \item Physical strain from 10 hours of screen glare.
    \item Frustration with text-heavy Western software interfaces.
  }
\end{persona}
% \end{document}

Please see the full documentation at ./user-persona.tex.

Development & Contributing & License

This repository is licened under LPPL-1.3c; and proudly uses Nix for a fully reproducible environment.

• Enter shell: nix develop (provides just, lualatex, latexmk, chktex, ctanify, reuse)
• List tasks: just
• Build PDFs only: just docs
• Build CTAN bundle: just ctan [version]
• Lint SPDX headers: reuse lint